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Creative expertise on-demand.

The Tailwinds Collective is an experienced group of independent ad industry veterans.

We build a senior team only when the brief demands it, which ensures your budget goes into the project, not our overhead.

Our members bring extensive experience across Canada’s biggest brands:

Gray McDonald's logo with golden arches on a white background.
Purolator logo with stylized black and gray text.
Graphic design with a dark gray triangle and three gray circles with black letters O, L, G
Black and white 3D image of the Oreo logo with the word 'OREO' in bold, capital letters.
Black mustache icon above the word "MOVEMBER" in bold uppercase letters.
A paused or unavailable Amazon Prime Video screen with the Prime Video logo and a curved arrow underneath.
The word 'Advil' in large gray letters on a white background.
Gray Hyundai logo with the word 'Hyundai' written below it
Black and white Ford logo with the word 'Ford' in cursive inside an oval shape.
Logo for Canadian Tire featuring a maple leaf and triangular shape with the text 'Canadian Tire' in the center.

Whether you need brand clarity, standout creative or campaigns that deliver real outcomes, The Tailwinds Collective provides experienced thinking to every discipline.

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BRAND STRATEGY

Clear brand positioning, creative direction and strategic messaging frameworks

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ADVERTISING + PR

Earned first creative campaigns that increase visibility media coverage and brand relevance

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DIGITAL MARKETING

Targeted digital content, marketing social content that grow awareness and demand

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WEB DESIGN

Modern websites built for clarity, speed and strong Google SEO including AI driven search

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VIDEO

Corporate videos and social content with clear storytelling to strengthen brand recognition

So, what makes
us different?

The Tailwinds Collective is built to maximize budgets.

We bring together experienced creative leaders who know how to deliver. They focus on the thinking, the strategy and the work that moves your business forward.

AI handles the repetitive work. The research, the formatting, the production tasks that used to eat hours and budgets. That means senior talent spends time on what actually matters, the ideas and decisions that create impact.

There's no office. No full-time bench. No layers between you and the people doing the work. We assemble the right team for your project and when the work is done, the team dissolves. You pay for expertise in motion, not overhead at rest.

Near-zero infrastructure means your budget goes directly into making the work great. It's a model traditional agencies can't match, senior thinking, strong creative, and AI-enabled efficiency built for speed and results.

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Meet the Founder:

Brendan Watson is a creative leader who has spent over 20 years helping brands tell clearer and more compelling stories. He has worked across advertising, PR and digital for names like McDonalds, OREO, Amazon and Hyundai.

He built The Tailwinds Collective to offer clients a simpler model. One where senior talent leads the work, AI speeds up the execution and budgets go to the delivery instead of the overhead.

Brendan brings a calm, collaborative style and a focus on results that helps teams get to stronger creative faster.

Let’s Chat.